A New Look, Same Perfect Nails: Meet the New Pop of Color Amsterdam
Big news: we’ve leveled up. Pop of Color Amsterdam has a brand-new look and upgraded packaging — and trust us, your manicure routine just got a whole lot prettier.
If you’ve been with us from the start, you know our mission has always been simple: make salon-quality manicures fun, easy, and accessible. Now, our design finally matches the energy — bold, vibrant, and full of that little “pop” that makes your day brighter.
Why the change? Because self-care should feel as good as it looks.
Our new visual identity is inspired by everything we stand for:
- Energy & playfulness — bright gradients, soft textures, and color pairings that instantly spark joy.
- Care & comfort — designs that feel warm, welcoming, and personal.
- Empowerment — nails that let you express your style without the hassle or price of a salon.
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Ease of use — simple, intuitive packaging so you can get started in seconds.
You’ll see this reflected everywhere: packaging, socials, tutorials — even the way we speak. Same friendly vibe, now with even more personality.
Meet the new packaging: bold on the outside, brilliant on the inside
We wanted the box to feel like a mini moment of self-care the second it hits your mailbox. So we introduced:
1. Our new signature gradients
Violet, periwinkle, red — colors that express creativity and confidence, straight from our Brand DNA.
2. A sleeker, more premium structure
Clean lines, minimal noise, maximum impact.
Everything you need, nothing you don’t.
3. Packaging that reflects what’s inside
Premium wraps, quality you trust, results you love — now wrapped in a design that feels just as good as your fresh manicure.
A quick note on sustainability — because pretty packaging shouldn’t mean unnecessary waste
We’re incredibly excited about the new packaging, but here’s the honest, practical part:
For now, you may still receive your order in our previous packaging.
Why?
Because throwing away perfectly good materials just to switch overnight doesn’t align with who we are. Sustainability means making smart choices — and that includes using up our existing packaging instead of wasting it.
The product inside is exactly the same premium quality you love.
The look on the outside will shift gradually, without unnecessary environmental impact.
Think of it as a slow, thoughtful glow-up — one that’s kinder to the planet.
What stays the same? The quality you swear by.
While the look has changed, the experience hasn’t:
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Salon-quality gel nail wraps
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Long-lasting shine
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Stress-free application
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Designs that drop often and sell out fast
Your routine is still quick, simple, and satisfying — just with a bit more glow-up.
